Why I went to Milan to build my coaching (and what no one sees behind it)

Why I went to Milan to build my coaching (and what I don’t show on Instagram)

Most people will see the photos.

Nice apartment.
Good food.
Clean gym.
Milan.

What they don’t see is what’s actually going on behind it.

I didn’t go to Milan for a vacation.

I went because I felt stuck.

Not physically — mentally.

You know that feeling when you’re working, but something still feels off?
Like you’re moving… but not really progressing?

That was me before the trip.

So I made a decision:

Change the environment.
Remove distractions.
Get clarity.

No waiting. No overthinking.

I rented a small Airbnb.

Nothing crazy.
Just a place where I could think.

And that’s exactly what I did.

I spent hours working on my coaching.

Not just the “surface level” stuff like workouts or plans.

I went deeper.

→ What do people actually need?
→ Why do most fail even when they have information?
→ What kind of system creates real change?

And if I’m being honest —

there were moments I felt completely lost.

I write to ChatGPT constantly.

Refining ideas.
Breaking things down.
Rebuilding everything again.

Sometimes I feel like I’m getting closer.

Sometimes I feel like I’m going in circles.

There were moments in that apartment where I thought:

“Is this even going to work?”

No audience sees that part.

No one posts that.

But what I’ve realized is this:

This is the process.

Not the highlight moments.
Not the gym.
Not the aesthetics.

It’s the moments where you’re alone, questioning everything —
and still choosing to continue.

That’s what I’m building my coaching around.

Not just workouts.

Not just discipline.

But structure.

A system that holds you together
even when your motivation disappears.

Because motivation will disappear.

It always does.

I’m not building something for people who feel good for a week.

I’m building something for people who:

→ struggle
→ overthink
→ fall off track
→ start again

Over and over.

Because that’s me.

The gym sessions in Milan were strong.

The energy was different.

But even there —
it’s not always easy to show up at the level you expect from yourself.

Filming. Training. Thinking. Building.

All at once.

After training, I went to the sauna.

Not because it looks good.

Because I need it.

To reset.
To breathe.
To slow everything down for a moment.

The next day, I walked through the city.

No headphones. No distractions.

Just thinking.

About where I’m going.
What I actually want.
And what kind of life I’m building.

And I realized something simple:

If you don’t define your values,
you will always drift.

That’s why I’m so focused right now.

Less noise.
Less distraction.
More intention.

Milan wasn’t about the city.

It was about creating space to think clearly again.

And I’m still in the middle of it.

Still figuring things out.
Still refining.
Still building.

Alone.

But that’s part of it.

If you’re reading this and you feel like:

→ you’re trying but not progressing
→ you’re stuck in cycles
→ you start strong and fall off

I get it.

Because that used to be me.

But at some point, you have to decide:

Are you going to keep drifting…
or finally build structure?

This isn’t about motivation.

It’s about becoming someone who follows through — no matter what.

If that’s you —

you already know.

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